How Lucy Guo Is Building A Creator Empire with Shaq, Kygo, & Olivia Dunne
Raising $50M in 2 years
Today we have Lucy Guo, Founder & CEO of Passes. Passes is one of the hottest creator economy businesses today, offering subscription services for creators to monetize and engage their fans. They’ve raised almost $50M in just 2 years.
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Passes last raised a $40 million Series A fundraise led by BOND alongside Abstract Ventures, Michael Ovitz’s Crossbeam Ventures, high-profile angels such as Emma and Jens Grede, the team behind Kim Kardashian’s SKIMS, celebrities such as Paris Hilton, Jake Paul and Joe Montana. Seed investors in their $9M round included Multicoin Capital, Florida Funders, Anti Fund, Craft Ventures, Menlo Ventures, and 11:11 Media.
This was a special episode because we recorded it live from Lucy's new studio in Los Angeles! In this conversation, we discuss building in the creator economy, signing huge names, building a creator HQ in LA, the biggest misconceptions of the business, raising $50M in 2 yrs, ditching web3, and their competitive fintech & data strategy.
Timestamps
0:00 - Welcome Lucy To Sourcery!
2:20 - Future Of Consumer Social
6:15 - How To Become The 1% Of Creators
9:00 - Lucy's Studio In Los Angeles, The Next Gen Of Agencies
12:00 - Lucy's Goal For Passes
15:00 - Working With Shaq, Kygo & Olivia Dunne - Any Dream Creators?
18:20 - Strategizing Brand Activation
21:45 - Regrets From Moving On From Web3?
24:00 - Misconceptions Of Passes
27:00 - LA Psychics
29:00 - Raising $50M In 2 Years - Fundraising Strategy
31:00 - Lucy's Long Term Goals
