Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services
Did you do your taxes? Intro to Rivet Tax, How to really drive growth, Misconceptions around growth marketing, Supposed 'secret sauce’ strategies, & Why Rivet took on VC dollars
Nick Abouzeid, Co-Founder of Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services
In this episode, Molly O'Shea is joined by Nick Abouzeid, Co-Founder of Rivet, a newly launched corporate & personal tax preparation firm. Earlier this year they quietly raised their pre-seed led by XYZ Ventures alongside Shrug Capital and 40+ execs from Ramp, Deel, Newfront, Vial, & more.. Prior to starting Rivet, Nick was a growth leader at Ramp the $5.8B corporate credit card company, Main Street, and Product Hunt.
Molly and Nick dive deep on how to really drive growth, the misconceptions around growth marketing “hacks”, and the supposed 'secret sauce’ strategies. They also discuss the fintech coldspell, why venture-backed fintech startups need to focus on revenue generation in 2024, and why Nick took on venture capital to scale Rivet in a traditionally fragmented tax prep industry.
Bonus, Nick might dissolve some of your stress about taxes this season, and even offers some advice if you have over 30 K-1s to file from all your ZIRP angel investing.
Episode timestamps below.
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Timestamps:
(00:00) Preview
(01:02) Intro - Nick Abouzeid
(02:35) Nick's Journey: Product Hunt, AngelList, Mainstreet, Ramp
(05:51) Growth Marketing “Hacks”: No Shortcuts
(13:11) Test Your Buttons - A Story About Ramp
(18:32) From Ramp to Rivet
(22:48) Building a Scalable, Venture-Backed Tax Firm
(26:07) Choosing the Name 'Rivet' and Its Significance
(27:41) Long-Term Goals and Aspiring to Be Like Ernst & Young
(29:30) Gaining Customer Trust in a Sensitive Industry
(31:00) Catering to the Wide Range of Tax Needs
(33:39) Partnerships and Future Plans for Rivet
(36:24) Navigating the Fintech Cold Spell and Building a Real Business
(39:51) Advice for Aspiring Founders On When to Make the Leap
(42:18) Wrap