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Neural Foundry's avatar

The ZBRA acquisition of Elo Touch for $1.3B makes a ton of sense when you think about where warehouse automation is headed. Touchscreen interfaces are becoming more important as warehouses deploy more sophsticated robots and systems that need intuitive human control points. By bringing this in house, Zebra can better intgrate the hardware and software stack for their warehouse customers. It's vertical integration at its best. I'm curious how quickly they can realize synergies here, especially in terms of product developement cycles. Being able to customize touchscreen tech specifically for logistics and supply chain use cases could be a real differentiator compared to using generic touchscreen solutions. Smart move by management.

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